Schemes translated, not sold
Shared Ownership, First Homes, Deposit Unlock, stamp duty relief. We walk you through which ones you actually qualify for and the trade-offs none of the glossy brochures explain.
First-Time Buyer Guidance
Why work with us
First-Time Buyer Guidance
New-build specialists since day one. We work directly with Berkeley Group, Barratt London, and other leading UK developers, which means first-time buyers get access to launches, pricing, and incentive packages weeks before the public. Our commission is paid by the developer, not by you. The guidance is free; the intelligence is not.
91%Resold within 2 years above purchase
£22,500Average incentive stack value
10 yearsNew-build warranty coverage
Under 24hFirst-contact speed
What you get
Built around your outcome
Priority launch access
Specialist agents see stock weeks before it hits Rightmove. Our buyers get early pricing, early-bird incentives, and first pick of the best-positioned units in each phase.
The incentive stack
Developers routinely offer 3 to 8% of purchase price as stamp duty contribution, legal fees paid, deposit contribution, and furniture packs. We know which ones to ask for and when.
A certainty buyer profile
We help you arrive mortgage-agreed, solicitor-instructed, ready to exchange. Developers reward speed with better pricing. We build that edge into your offer.
Warranty protection, understood
Every new build carries NHBC Buildmark or equivalent: builder-covered years 1 to 2, structural cover years 3 to 10. Protection no resale property offers.
One specialist, not a call centre
You get a named advisor from enquiry to completion. Direct WhatsApp, direct phone. No ticket queue, no transferred calls.
How it works
How we work with first-time buyers
- 01
Qualification call
A 20-minute conversation to understand your deposit, income multiple, timeline, and non-negotiables. We share the schemes you qualify for and flag the ones to avoid.
- 02
Mortgage AIP
We introduce you to a new-build specialist broker (we partner with Lifetime Capital) to secure an agreement in principle before you view. This turns you from browser into ready buyer.
- 03
Curated shortlist
Based on your brief, we shortlist 5 to 10 developments across our active partners. You see unit-level floor plans, not just show-flat photos.
- 04
Structured viewings
We attend viewings with you. We read the room, the unit, and the developer's sales posture. You leave every viewing with a comparable data sheet, not a sales pitch.
- 05
Offer and incentives
We structure the offer around speed and certainty, not just price. Incentives are negotiated as part of the package.
- 06
Exchange and completion
A specialist conveyancer (we recommend, you decide) handles the transaction. Independent pre-completion walk-through included. We stay involved until the keys are in your hand.
FAQ
Questions, answered
What does your advisory service cost?
Nothing. Our commission is paid by the developer on completion. The guidance, viewings, scheme advice, negotiation support, and aftercare are all included at no cost to you.
Am I tied in if I work with you?
No. There is no exclusivity, no sign-up fee, no commitment until you choose to reserve a unit through us.
What's the difference between Help to Buy and Shared Ownership?
Help to Buy as originally known closed to new applicants in 2023. Shared Ownership is still live: you buy a share (typically 25 to 75%) and pay rent on the remainder, with the right to staircase up over time. We cover the pros, cons, and service-charge realities in our first call.
How quickly can I reserve a new-build?
With an AIP in hand, reservation can happen the same day. Exchange typically follows within 21 to 28 days. Off-plan completion depends on construction stage.
Do you cover developments outside London?
Our primary focus is London. Where developer launches in the immediate commuter belt (Slough, Reading, Luton, key Crossrail stations) match a buyer's brief, we will share them. Pure-regional searches outside the M25 ring sit outside our core mandate.
